Monday, July 02, 2007

Oh wow, things have been cooking in my neck of the woods. I mentioned in my last post that I have just joined Coldwell Banker Residential RE in Clearwater. My client response has been overwhelmingly positive and encouraging. So much so that every one of my sellers have decided to allow Coldwell Banker to continue marketing their homes.

At the risk of sounding like a Coldwell Banker "mark", they do have so much to offer that the learning curve is DAUNTING - but I've jumped right in and I'm having a blast.

Here's what's new:

NEW LISTINGS NEW LISTINGS NEW LISTINGS


820 Eldorado Avenue on Clearwater's MOST FAMOUS BEACH...Gulf-front 4/3, 3190 sf, multiple underbuilding parking. Phenomenally re-designed: Italian Cucini kitchen, Spa-like Master Bath, rebuilt Gulf-front lanai...so much more! $2,999,000...the LOWEST price per sf on the Gulf in Clw Beach



7430 Sunshine Skyway Lane S #902 at the Southern tip of St. Petersburg...TOP FLOOR 2/2, 1100 sf, dramatic water views...wow ....$289,000

Prices are dropping and Buyers abound (really) - BUT they are savvy and will NOT pay more than a home is worth - in fact, buyers are making under-value offers in hopes of not losing value once they move in. In our previously appreciating market, even if a home were priced too high, eventually the price point would rise high enough to meet that home's asking price - the exact opposite is now occurring. The price point continues to erode, yet many seller's pries are still above the market level. In this instance, the gap continually widens every day the market continues its descent to normal valuations.

What does this mean for you??? Sellers, get your stuff together and get those prices DOWN.

Unless you want to hold onto the property for an untold number of years to come, minimize those losses and price the property competitively - in many cases, that means being THE LEAST EXPENSIVE home on the block.

It's called "ENERGY-PRICING" and it creates a perceived sense of value for buyers...

Happy hunting!
Rich

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