Thursday, April 10, 2008

I recently found myself on the selling end of my own personal property - my first car that I got after college. A beautiful 2000 Chevy Blazer w/ 97,000 miles. I was presented with a unique opportunity to upgrade to a beautiful 2006 Nissan Altima. On Saturday night, I wrote up the following ad on Craigslist, and what do you know...I sold it the next morning!

1 owner (me) - NEVER SMOKED IN!

This was my first car out of college and I barely drove it during the first 5 years (airline pilot). I'm in real estate now and I have bought a new car with 1) 4 doors for my clients and 2) better gas mileage for all the city driving I do.

I have had ZERO problems with my Blazer and I wouldn't be selling it if not for the 2 reasons above. I completed every oil change on schedule and just had my first tune-up done last year (I don't even think I needed one). After 8 years, there are only a couple of items that need attention:

1) Fuel Gauge inop (I get about 340 miles per tank).
2) Driver's Side window "auto-down" feature doesn't stop when fully down (goes up and down like new).
3) Scratched on Pass. side rear quarter panel - backed into a small mailbox while showing clients (arghhh)

Just put 4 new brake pads on (WearEver Golds) - the left rear still squeaks occassionally and I don't know why. 4 Michellins with good tread depth (2006). Tow package installed in '05. 190 horses - great acceleration.

KBB has Private Party Value at $3930, hence my price. Pictures to be posted soon.

Here's my recipe for success:

  1. DON'T OVERPRICE! We say this all the time, but it's hard to put into practice. The kicker here was I had a great deal I couldn't pass up, so I needed my asset sold asap. I saw what Kelley Blue Book had it at, saw what dealerships were selling it for, and listed it slightly below.
  2. DISCLOSE DISCLOSE DISCLOSE! I was upfront and clear about issues I know with the vehicle. I had nothing to hide and my ad exemplified that point.
  3. USE KEY WORDS! Words like "original owner", "never smoked in" and "Michellins" touch on what every buyer is looking for - high-quality, well-cared for, and brand name.

The same ideas are successfully used to sell homes...let's start on your ad today - call me!

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