Hmmm...I sat down to think about it - what would I want to see if I were selling my property and an offer came in for LESS than list price? Here are some ideas to consider:
1) Write up an offer in an amount using non-rounded numbers, i.e. $237,251. During the days of multiple offers, it would leave an impression upon the seller, thereby increasing your chances of winning the bidding war. Nowadays, it will intrigue them because they aren’t round numbers and the sellers will wonder "Why" and how you arrived at the number you have offered them.
2) Offer to pay a certain amount, say up to $5000, of the Seller’s closing costs. This tactic is mainly used by buyers to get additional funds at closing. In this instance, it shows generosity and will be viewed as additional money the sellers will "receive"
3) Buyers making a substantial lower-than-list-price offer need to make that offer as clean and hassle-free for the seller as possible. Therefore, if you are pretty sure there are no major issues with the property (easy for newer condos and TH's), then make the offer “As-Is with Right to Inspect and Right to cancel based on inspection results”. Even if something does turn up, you can walk away. Not obligating a Seller to spend $10,000 on a new roof is incentive!
4) Make the closing date as soon as feasible so it is tempting for them. Nothing tantalizes the senses like a quick close. Very similar to dangling a carrot in front of them.
5) ALWAYS include your Mortgage Pre-Approval letter to make the offer genuine. A knowledgeable listing agent will contact the lender to make inquiries.
6) Here’s where you can win them over….offer a SIZEABLE Escrow deposit to show you are a serious, bonified buyer. Nothng beats a sure thing, and putting up a sizable amount of escrow shows willingness to consumate the transaction.
7) Tighten up some of the deadlines, i.e. Home inspection period, mortgage commitment period, Condo Association application period, etc. Make sure your agent (representing the Buyer's interest) can follow through and meet the deadlines. Your agent should have a good relationship with reputable home inspectors (I employ Diamond Building Inspections), appraisers (Marvin Dever), and Pest control companies. They will make or break your sale!
8) Here’s an outside-the-box idea that will be of good use to a Beach/Vacation property buyer who doesn't intend to occupy full-time…since it’ll be a rental anyway, offer them 2 - 4 weeks of rent-free occupancy to be used by them or whomever they designate for a certain number of years, say 3 years. The cost is very minimal to you, as there is a chance they may not use all 4 weeks, and they will see extra value in being able to revisit their former home. Just an idea.
9) Offer to pay the Seller's moving costs. Not only is moving costly in both time and money, but it disrupts life entirely. Maybe the seller was planning to move themselves to save money - imagine if your offer included $2000 to pay for movers. Or just offer a limited amount of money to assist them with renting a moving truck, paying for gas, etc.. A little unconventional, but it will have value for owners. NOTE: Do not make the deal with the movers on the Seller's behalf. Have the seller do it and compensate them at closing - it limits your liability and chance of losing the money should the property not close.
10) CASH IS KING! If you have the cash on hand, use it to purchase the property and then re-fi a couple of months after the closing. If you lack the necessary funds but have a family member who can help, have them draft a promissory note for you to sign in exchange for the cash. Sellers will accept much lower prices when the offer is all cash.
11) There is one more thing you could do. I have seen buyer clients write a short letter to the sellers detailing who they are (the buyers) and why they fell in love with the property, etc. Seller's want to know they aren't selling their most-prized possession to someone who doesn't value it like they do or will not care for it like they did. A bit cheesy, but it only needs to be a part of a larger offer to work.
Happy Hunting!
Rich